Meet the Azlo User Experience team

At Azlo, we have a small-yet-widely-talented team that’s tasked with designing products that truly work for entrepreneurs: our User Experience (UX) team.

If you’re an entrepreneur or a business owner, understanding user experience is probably a critical part of your work—even if you’ve never heard the term before. That’s because it’s fundamentally about doing research, understanding your customers, and then bringing that knowledge into everything you create.

If you’re interested in learning more about user experience, or you’d like to get a glimpse into our approach, we know some people you should meet.

The Azlo UX Team

Meet Karly, Ericka, and Kevin: Three people with three unique backgrounds (with experience ranging from fine arts to architecture to accessibility), three unique perspectives, and one shared goal—making intuitive, practical solutions for small business owners.

What does a UX team do?

Although user experience is broadly relevant, it’s not quite as familiar a term as say, marketing or finance. Many (most?) businesses don’t have a dedicated UX team, so one question that comes up pretty regularly is “What does a UX team do?” Here’s the answer, in their own words.

Everything I work on—design, user experience—starts with a problem or need. Fundamentally, it all boils down to the user and finding creative solutions for their everyday problems. —Karly

My background is more fine arts, and the way I think about art and user experience is that both are about telling a story. You’re trying to guide a person through an experience. —Ericka

User experience down to finding the right path to meet whatever needs the customer has. We’re really about finding that spot where there’s a need, and then filling that need in the best possible way.

Their advice for creating better user experiences

Whenever you have customers or clients, you have a user experience. If you’re a team of one, however, and you’re trying to learn and do everything at once, it can be hard to figure out where to get started with UX.

The key to creating great user experiences is developing a strong understanding and rapport with your customers. Here are a few tips from the team on how you can develop that understanding through research.

Tip #1 - Start by asking the right questions

The ability to ask unbiased questions is the foundation to research. You can talk to people and create surveys, but you have to ask the right questions. When you ask people questions, they generally want to make you happy. You have to take yourself out of that.

The root of effective research is understanding how to ask unbiased questions, and then using the answers to guide you to the next question without leading the customer.

Tip #2 - Don’t overcomplicate things

Just talking to people is a huge thing. Talk to your customers, and with people who you want to be your customers.

If you’re trying to do research for the first time, look at free tools that you already have access to. Like creating a simple survey that you can send to your existing customers or using Google analytics to see what people are really doing on your website.

What makes their work exciting

Like most work, user experience is filled with a lot of everyday moments (research, assembling designs, proving and disproving hypotheses, etc) and a few outstanding moments.

When you start seeing people actually use a product you’ve built, that’s a really exciting moment. —Karly

I like it when a product kicks off. You have this blank slate, with lots of possibilities … you can take it anywhere. Starting from zero excites me. —Ericka

When you look at the products you’re rolling out, it’s easy to compare them with every competitor who’s doing the same thing. But with little tweaks of perception, you can look at what you’re building from the customer perspective—the human perspective. Finding opportunities to introduce human stories into the product development process is always fun for me. —Kevin

Hi there! This post exists to offer you (hopefully) useful information but it cannot take the place of personalized professional advice. Please consult a qualified expert if you have questions about your business. Also, Azlo doesn’t endorse any third-party sites that are linked here.

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