Entrepreneur Stories

Stories, tips, and insights from entrepreneurs.
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What it’s like to start a business with your best friends
What it’s like to start a business with your best friends
Starting a business with your partner and your best friends works if you’re Literally Wizards. Tommy and Riley Day, along with their friends Michelle and Chad Yadon, formed Literally Wizards (an independent game publisher based in Indianapolis)...
Should I quit my job for my business?
Should I quit my job for my business?
Many entrepreneurs find themselves, at some point, wrestling with a difficult decision: “Am I ready to quit my job so I can focus on my business full-time?” Galen Herbst de Cortina, CFP®, vividly remembers making this decision himself when he founded...
Balancing a side-gig and a full-time job
Balancing a side-gig and a full-time job
I’d like to introduce you to Laura, my long-time coworker. We’ve worked together since 2013 (long before we both started at Azlo), and she’s always taken on work that requires a lot of responsibility and energy. She’s also an actor and performer with...
Why self-care and personal development are investments in your business
Why self-care and personal development are investments in your business
Meet Galen Herbst de Cortina, the founder of Buff Your Finances. He’s a financial planner who works primarily with professional video gamers. Many of his clients start gaming as a hobby (without ever expecting to make it into a business) so when they...
Cultivating authentic partnerships
Cultivating authentic partnerships
When my co-founder and I started My Money My Future, we knew we needed to gain the trust of our customers quickly … but trust takes time and relationships. That’s when we decided that a key part of our go-to-market strategy would be forming strong...
Real talk about applying for startup accelerators
Real talk about applying for startup accelerators
Building a successful startup requires a lot of specific skills and knowledge. In addition to building a great product and promoting it to the right market, you also have to learn about the options for getting resources and financing. There’s so...
How I finally achieved self-care as a freelancer
How I finally achieved self-care as a freelancer
Back when I was part of the 9 to 5, I landed a full-time contract role as a staff writer for a large insurance company. Alongside our in-house crew of writers and editors, we hired an outside freelancer to contribute to the website. During conference...
Insights from a serial software startup founder
Insights from a serial software startup founder
Meet David Heller, the co-founder of Reimbi: a software startup that enables fast, streamlined reimbursements for job candidates and other non-employees, like conference speakers and contractors. David has achieved a lot of the things early-stage...
How to turn that million-dollar app idea into reality
How to turn that million-dollar app idea into reality
Have you ever had an idea for an app that you know people would love … if only you could create it? There are a lot of obstacles to creating an app if you don’t know how to make it yourself, so many of these great ideas languish unrealized or another...
Branding basics for small businesses
Branding basics for small businesses
Meet Betsy Aimee Cardenas, founder of Born in June Creative Studio, a branding agency located in Los Angeles. She, along with her co-founder Jaime Joshua Sandoval, help other brands differentiate themselves from the competition and tell their own...
Building a career and community as a coach
Building a career and community as a coach
Meet Katie, a coach and meditation leader based in Portland, Oregon. She’s the creator of Ebb + Flow, where she offers one-on-one coaching, leads workshops, and holds free meditation circles with the goal of supporting busy, creative people through...
A behind-the-scenes look at starting a fashion brand
A behind-the-scenes look at starting a fashion brand
Meet Kat Rosati, the founder of Apparel Booster. After years in the fashion industry, (doing everything from design, to production and sourcing, to marketing), she realized that many fashion brands or aspiring entrepreneurs have the vision and the...